Factor in striking style, stunning features, a great sense of humor, or stellar gymnastics skills by two, and twin influencers have a winning Instagram combo. Considering identical twins makeup only 1 of every 250 births, twins have a built-in boost in the uniqueness department. The popularity of twins in entertainment has also transferred over to social media, with the 20 most popular Instagram twins collectively reaching an astounding 23,572,000 followers.Īs with most social media influencers, Instagram twins’ success is tied to the ability to post content that’s both appealing, relatable, and unique. What is it about twins that we find so intriguing? From the iconic Mary-Kate and Ashley to Disney channel’s Dylan and Cole Sprouse, Hollywood has made one thing clear: twins are in. Meanwhile, May, although still working hard, (she’s starring in The Kooples’ autumn/winter campaign) didn’t do the international fashion weeks.For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! Influencer Twins: 20 Top Instagram Twins Reach More Than 23.5M Followers 'Alber called me Mini-Me because I was dressed like him,’ she says. She did Gucci and Versace and opened the shows at Iris van Herpen and Lanvin, where she set a different tone for the house, speeding down the runway in a white shirt and black trousers. Her shaved head and small cherubic face made her 'unmissable’, as pointed out, on the catwalks of Milan and Paris. Ruth went to New York Fashion Week but didn’t walk a single show as she had to keep flying off on one brilliant job after another, including a shoot for a Saint Laurent advertising campaign. 'I think I worked for two weeks straight, then I had a day off, and then I worked a bit more,’ she says. Sims’s blurry, romantic Alexander McQueen autumn/winter 2015 campaign, with its shy, shorn Ruth, came out in August. 'I thought that I could do something more useful than selling it for extensions,’ she says. May had done this previously when her hair was cut from hip to shoulder length. She donated her old hair to the Prince’s Trust, to make wigs for children going through cancer treatment. Ellen von Unwerth shot them as pastoral Geminis for Italian Vogue they scored big campaigns for Topshop and Urban Outfitters. Now when I’m on a job and it’s a long day, I always think, it could be worse, I could be on an ambulance.’īetween them they began clocking up a nice portfolio. Ruth began modelling full- time last September, while May embarked on a short-lived university course in paramedic science. 'She is the clever one,’ Ruth adds.Īt the time of the competition they were still doing their A-levels, so they modelled occasionally, 'for pocket money’. They have a 21-year-old sister, who has just graduated in physics from Durham. 'We’ve never lived so far from the sea that we can’t walk to it,’ says May. Ruth is the guileless tomboy – 'or actually, just a boy’ as she puts it.īorn in Dover, Kent, they live down the coast now in Deal, with their father, an accountant, and mother, a civil servant. On the face of it, at least, May comes across as the grown-up –thoughtful, considered. 'May’s better at walking than me,’ explains Ruth cheerfully, as the two sit alongside each other amid the minimalist gloss of their agency boardroom. Pretty times two, those shared genes can lend a powerful beauty or eeriness to a photograph.īut when Elite entered the twins into its 2013 national modelling competition to see how they would fare, it was May alone who scooped the top prize, securing her the nomenclature 'Baby Kate Moss’ from the blog The Fashion Spot, and a two-week trip to China.
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